January 28th, 2023
Today, I will discuss how my group and I approached our marketing group project for our class (AICE Media Studies AS level). It began with us being assigned the Pop genre and we were given a chance to choose from three different songs. We chose "She Will Be Loved" by Maroon 5, and immediately got to work brainstorming how we will approach our project. Hayden, Abhiram, Miguel, and I began to work on a shared google doc and began to create a schedule on how and when specific parts of the project will be completed. We chose a storytelling music video and dove right into conducting research to input onto our research chart.
Additionally, we created a storyboard on how the shots we wanted to incorporate into our music video would look like. Through 20 different shots, our storyboard consisted of different shots we learned prior and how we plan to utilize a variety of shots and angles. Through an effective yet engaging way, we decided to create visual mediums that could strongly represent and depict our story without confusing the audience. The lyrics of our chosen song and the shots corresponded with one another allowing the music video to convey a strong yet meaningful message.
As we planned and brainstormed together, some of the issues we encountered were how certain shots could be visually represented without confusing the audience and also to truly allow a deeper meaning of the song to be represented. We found it difficult to capture specific shots at times as they could have been dangerous, but as we all communicated and gave our thoughts and concerns, we were truly able to figure it out. After, we needed to combine all the footage and put it into a music video along with creating a visually appealing presentation to present to our consumers in an engaging manner!
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